vstat
Buyer Mix: Who is buying what?
About
Vehicle purchases fall into three buyer categories: Companies (fleets, small businesses, and rental operators), Individuals, and Government (local and national). Due to its size, Rental is segmented into its own category.
What's the month-by-month story?
Analysis
Company registrations dominate consistently at 50–56% monthly share, while Rental operators follow a seasonal pattern - peaking at 32.5% share in October. Individual buyers hover around 35-40% share - spiking in March 2026 - however June 2026 marks a high point (45%) for the. year.
New Registrations by Buyer Type
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Who's Buying What Powertrain?
Analysis
Hybrids are the dominant powertrain among local/national government purchases. While, in 2026, individual buyers have increased EV (and PHEV) uptake (marked by a high in June 2026). Rental purchases are predominant combustion/hybrid.