New Vehicles (Light)
Buyer Mix: Who is buying what?
Vehicle purchases fall into three buyer categories: Companies (fleets, small businesses, and rental operators), Individuals, and Government (local and national). Due to its size, it's helpful to segment Rentals into its own category.
What's the month-by-month story?
August to November 2025 saw a large amount of rental vehicles registered - concealing a fairly flat 2025 for new vehicles purchased by individuals.
New Registrations by Buyer Type
Filtered by
Top Models: Individual
February 2026
Filtered by
Who's Buying What Powertrain?
Individuals and companies lead in EV adoption, while rental operators favour conventional powertrains. When rental purchases surge, they dilute the overall EV share.
Individuals make up just 30% of vehicle purchases in some periods.
Fuel Type Mix by Buyer Segment
How each buyer segment breaks down by fuel type